source Fortune article Mexican food is the next big thing, according to some in the industry, as it continues to rise in popularity among diners, especially those looking for healthier options.
The restaurant giant is selling a whopping seven-pack of the popular breakfast burrito for $7,99 a bag.
This is more than triple the $4.99 it charges for a standard breakfast burritos.
That’s according to a new report from research firm Brandeis University.
“The idea that Mexican food can be so cheap, or affordable for people to get it, is not a myth anymore,” said Chris Hines, an analyst at Brandeiss, which compiled the data.
“People are seeing it for what it is: a great, healthy, affordable way to start their day.”
The findings are based on brand surveys of customers who said they were looking for Mexican food, and on data provided by the Mexican food industry trade association.
The association did not respond to requests for comment.
“What’s different is that it’s not just the prices,” said Mark Crespo, a partner at consulting firm Technomic, which conducted a similar study on the subject.
“It’s also the quality of the food.”
Mexico’s food is generally considered among the healthiest in the world, according the Institute of Medicine, and many Mexican restaurants have a reputation for offering better quality, more nutritious food.
But there is a growing backlash against the country’s rapidly expanding fast food chains, including fast-food chain Chipotle and fast-casual chain Five Guys, which is owned by PepsiCo.
Many people are also complaining about the prices, particularly at places like Mexican fast-dinner chains like Taco Bell.
In February, Chipotle pulled its popular burrito chain, La Quinta, from the menu after it became clear that the chain’s prices were high enough to compete with competitors.
In April, Chipotles CEO, Dave Lewis, told the Associated Press that prices were too high.